 
Become #1 in Your Buyer Journey
AdamX audits your entire buyer journey using AI Synthetic Buyers - to show exactly where
 you win, lose, and why. Simulate your real buyers across every touchpoint to uncover gaps and 
become the #1 choice in your market.
Trusted by:
Audit your buyer journey, see your current position, spot gaps, and close more deals - up to 84% win rate.
Vendors Shortlist
- Competitor 2 
- Competitor 1 
- You + 
Becoming #1 choice with AdamX
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01Google Search 
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15Ask Generative AI 
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35Social Media Research 
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45Vendor Exploration 
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55Vendor Ratings 
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85Webinar Attendance 
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120Demo Preparation 
- 
180Sales Meeting 
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250Reference Calls 
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350Trial/POC 
The Real Battle? Becoming #1
 on the Buyer                        
Shortlist.
You don’t lose deals because your product isn’t strong.
You lose because something in the buyer journey went wrong
You’re Losing Deals at Touchpoints You Can’t Even See.
Buyers are silently rating you poorly across dozens of interactions— long before your first meeting.
What if you could audit your buyer journey and identify where trust gets broken?
Meet the Synthetic Buyer:
Your Buyer's Voice
- AI model trained to think and act like your ideal customer
- Simulates your entire buyer journey, from Google search to sales call
- Trained on your GTM data, competitor touchpoints, and buyer behavior
- Works 24/7 - no consultants, no assumptions
"It’s like having your most ideal customer, recreated in AI, giving you honest feedback at every step."
How It Works -  and Why It Matters
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1We train your Synthetic Buyer on your ICP and target persona using real data about you and your competitors 
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2The Agent walks through your entire buyer journey like a mystery shopper 
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3You receive a prioritized fix list across your journey, content, sales calls, process gaps, and rep feedback 
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4You fix these issues and rerun the journey to identify the next set of issues 
What Our Clients Are Seeing
2 Weeks
Competitive gap analysis
70%
Coaching time reduced
2x
Faster Sales ramp-up
84%
Win rate lift up
Champions eliminates our need to hire a community manager - like having a team of AI agents!
I’ve been wanting to hire a community manager for two budget cycles now, and this would eliminate the need to hire at that managerial level. It’s like having a team of AI agents executing what would typically require a full-time hire. This solves a huge pain point we’ve had for years.
Deirdre Leone
Chief Customer Officer at ContractPodAI

Data is the enemy - AdamX extracts the insight that matters!
Data is the enemy. It’s a false idol. More data isn’t better. The problem is companies have tons of data sources but they’re not getting to the root cause of what it’s really telling you. You’re able to extract meaning from all of these data points - this is actually extremely powerful.
Noah Marks
SVP of Revenue Operations and Strategy at Diligent

It’s a knife fight out there - AdamX gives us the competitive intelligence to win!
AdamX helps identify what to fix by comparing us to competition, then tracks whether we actually fixed it or if competitors did even better. It's a knife fight out there and this gives us the intelligence we need.
Doug Pullman
VP of Marketing at Fishbowl

This is music to my ears - AdamX solves my biggest frustration with Gong recordings!
Look, honestly, this is music to my ears. Because one of my biggest frustrations in this job has been I don't have time to do all these Gong recordings. I'm busy enough as it is. So this is really, really helpful to me. I'm sold on this. I think it's wonderful technology. Every manager would benefit tremendously from this type of thing.
Eric
Chief Revenue Officer at Degreed

We were navigating blind - AdamX gave us the map and compass for the entire buyer journey!
This tool is extremely useful for us. It enables us to see the complete buyer journey and understand exactly where we stand. This provides tremendous value versus competitors because we’ve never had this kind of visibility before. The competitive visibility alone is invaluable.
Chris Larkins
VP of Sales At Buildkite

Everything You Need to Know About AdamX
What is AdamX?
AdamX is an AI platform that helps you win more deals by simulating your buyer’s experience across every touchpoint — your site, calls, and even competitors. It shows you why you win or lose.
What’s a Synthetic Buyer?
It’s an AI model trained on your actual buyer data. It mimics how your real customer thinks, searches, compares, and decides — across your full GTM journey.
How is it trained?
We combine your call data, GTM content, buyer personas, and public competitor materials. Our intake process takes under 1 hour, and results are visible within 2 weeks.
How accurate is it?
Synthetic Buyers simulate 90–95% of real buyer behavior. They improve with more interactions and feedback over time.
What is TopJourney?
It audits your entire buyer journey and compares it against your top competitors — scoring every stage and showing where you win or fall short.
What is TopRep?
It analyzes all your sales calls using the Synthetic Buyer’s lens. It generates evidence-based coaching clips and performance patterns. You also get role-play capabilities.
How does RolePlay work?
Reps practice real call scenarios with voice-based AI buyers trained on your customer data. It’s targeted practice based on actual weaknesses, not generic scripts.
Is my data safe?
Yes. We only use data you choose to share. Competitor insights are pulled from public content. We comply with GDPR, CCPA, and support enterprise-grade security.
Do you use our data for other customers?
Never. Your Synthetic Buyer is unique to your business. No shared models, no data reuse.
How does sentiment analysis work?
AdamX scores buyer reactions across your content, calls, and interactions — highlighting emotional tone, objections, excitement, or hesitation.
How long does it take to implement?
Setup takes 30–60 minutes. We handle integrations. You’ll see early insights in 1–2 weeks and full analysis in 4–6.
What kind of results can I expect?
Customers typically see increased shortlist rankings, improved sales conversions, faster onboarding, and reduced coaching time.
You Can’t Optimize What You Can’t See
Book a live walkthrough and see how your Synthetic Buyer would experience your GTM strategy.











