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Become #1 in Your Buyer Journey

AdamX audits your entire buyer journey using AI Synthetic Buyers - to show exactly where
you win, lose, and why. Simulate your real buyers across every touchpoint to uncover gaps and
become the #1 choice in your market.

Trusted by:

buildkite
guidewheel
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diligent
degreed
markmonitor
morae
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Audit your buyer journey, see your current position, spot gaps, and close more deals - up to 84% win rate.

Vendors Shortlist

  • Competitor 2

  • Competitor 1

  • You + Site Fav Logo

Becoming #1 choice with AdamX

  • 01

    Google Search

  • 15

    Ask Generative AI

  • 35

    Social Media Research

  • 45

    Vendor Exploration

  • 55

    Vendor Ratings

  • 85

    Webinar Attendance

  • 120

    Demo Preparation

  • 180

    Sales Meeting

  • 250

    Reference Calls

  • 350

    Trial/POC

  • DEFINE
  • SEARCH
  • EVALUATE
  • VALIDATE
  • PURCHASE

The Real Battle? Becoming #1
on the Buyer Shortlist.

You don’t lose deals because your product isn’t strong.
You lose because something in the buyer journey went wrong

You’re Losing Deals at Touchpoints You Can’t Even See.

Buyers are silently rating you poorly across dozens of interactions— 
long before your first meeting.

What if you could audit your buyer journey and identify where trust gets broken?
buyer

Meet the Synthetic Buyer:

Your Buyer's Voice

  • AI model trained to think and act like your ideal customer
  • Simulates your entire buyer journey, from Google search to sales call
  • Trained on your GTM data, competitor touchpoints, and buyer behavior
  • Works 24/7 - no consultants, no assumptions

"It’s like having your most ideal customer, recreated in AI, giving you honest feedback at every step."

How It Works - and Why It Matters

  • 1

    We train your Synthetic Buyer on your ICP and target persona using real data about you and your competitors

  • 2

    The Agent walks through your entire buyer journey like a mystery shopper

  • 3

    You receive a prioritized fix list across your journey, content, sales calls, process gaps, and rep feedback

  • 4

    You fix these issues and rerun the journey to identify the next set of issues

What Our Clients Are Seeing

2 Weeks

Competitive gap analysis

70%

Coaching time reduced

2x

Faster Sales ramp-up

84%

Win rate lift up

Everything You Need to Know About AdamX

What is AdamX?

AdamX is an AI platform that helps you win more deals by simulating your buyer’s experience across every touchpoint — your site, calls, and even competitors. It shows you why you win or lose.

What’s a Synthetic Buyer?

It’s an AI model trained on your actual buyer data. It mimics how your real customer thinks, searches, compares, and decides — across your full GTM journey.

How is it trained?

We combine your call data, GTM content, buyer personas, and public competitor materials. Our intake process takes under 1 hour, and results are visible within 2 weeks.

How accurate is it?

Synthetic Buyers simulate 90–95% of real buyer behavior. They improve with more interactions and feedback over time.

What is TopJourney?

It audits your entire buyer journey and compares it against your top competitors — scoring every stage and showing where you win or fall short.

What is TopRep?

It analyzes all your sales calls using the Synthetic Buyer’s lens. It generates evidence-based coaching clips and performance patterns. You also get role-play capabilities.

How does RolePlay work?

Reps practice real call scenarios with voice-based AI buyers trained on your customer data. It’s targeted practice based on actual weaknesses, not generic scripts.

Is my data safe?

Yes. We only use data you choose to share. Competitor insights are pulled from public content. We comply with GDPR, CCPA, and support enterprise-grade security.

Do you use our data for other customers?

Never. Your Synthetic Buyer is unique to your business. No shared models, no data reuse.

How does sentiment analysis work?

AdamX scores buyer reactions across your content, calls, and interactions — highlighting emotional tone, objections, excitement, or hesitation.

How long does it take to implement?

Setup takes 30–60 minutes. We handle integrations. You’ll see early insights in 1–2 weeks and full analysis in 4–6.

What kind of results can I expect?

Customers typically see increased shortlist rankings, improved sales conversions, faster onboarding, and reduced coaching time.

You Can’t Optimize What You Can’t See

Book a live walkthrough and see how your Synthetic Buyer would experience your GTM strategy.

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