How Buildkite Improved
Sales Coaching using
AdamX TopRep
Josh Davis, Sales Manager at Buildkite, reveals how AdamX Synthetic Coach transformed their coaching approach with conversational clips, personalized feedback, and realistic practice environments.
Watch how Josh empowers his team with clip-based call coaching, not gut instinct.
Buildkite & Josh’s Sales Playbook.
Buildkite helps dev teams ship code faster with confidence
Josh Davis, Sales Manager, shares how he blends proven sales techniques with his own leadership style – focused on scaling what works, not guesswork.
Watch how Josh empowers his team with data, not gut instinct.
Key Results
10X
More coaching coverage through smart conversational clips
2X
Increase in coaching efficiency with targeted moment capture
100%
Adoption of clip-based sales call coaching processes
Key Challenges
1. The Coaching Coverage Gap
"I have to pick and choose where I spend my time… It's inevitable that more calls need review than I can handle."
Despite Josh's best efforts to listen to every recorded sales call, time constraints meant he could only review about 10% of sales calls. This limited coverage created challenges for consistent feedback and skill development across the team, despite his commitment to coaching.
2. Ineffective Practice Environments
"Role-playing is really powerful… but role-playing is awkward."
Without access to real sales call clips, practice scenarios felt artificial and feedback remained subjective. Reps weren't developing the right skills for real buyer conversations.
3. The Sales Coach's Dilemma
“Josh constantly faced a tough choice.”
Focus on today's deals or develop his team for tomorrow? Without a clip-based coaching framework, he couldn't identify and share key moments efficiently, limiting both immediate skill application and long-term team development.
How AdamX Synthetic Coach Transformed Buildkite's Sales Team
"AdamX is really powerful!" – Josh Davis
AdamX Synthetic Coach has completely changed how Buildkite approaches sales development – shifting from sporadic, opinion-driven feedback to a comprehensive coaching system powered by intelligent conversational clips.
With the combined power of AdamX’s TopRep, Top Journey, and Role Play products, Buildkite now captures key coaching moments from 100% of recorded sales calls and converts those clips into coachable moments thereby achieving systematic skill development across the team.
The result? Consistent coaching through curated conversational moments, objective skill assessment, and a sales team where every rep becomes a TopRep through synthetic practice.
The AdamX Synthetic Coach Difference
- Key Moment Capture + Targeted
Development - Authentic Practice Built from Real
Conversational Clips - Clip-Based Feedback, Not Subjective
Opinions
"AdamX identifies and clips the moments that matter so I can focus my coaching where it counts"
Before AdamX Synthetic Coach, Josh could only review full sales call recordings for a fraction of his team. Now, with clip-based coaching, he delivers precise feedback on the exact conversational moments that drive success.
"It's probably the closest thing you can get to a real call."
Traditional practice sessions used to feel forced. Now, reps develop skills with synthetic simulations built from their actual sales meeting recordings, making practice feel authentic and relevant.
"It's about the feedback itself, not how it's said."
AdamX Synthetic Coach removes personal bias by focusing on specific conversational moments. Skill development is based on objective patterns from real conversation clips, not subjective impressions.
The Verdict
"A Synthetic Coach That's Going to Benefit a Lot of Teams"
AdamX Synthetic Coach isn't just another training tool – it's now the core of Buildkite's sales development strategy.
With comprehensive conversational clip capture, moment-based feedback, and authentic practice environments, Josh's team has moved from occasional coaching to a systematic clip-based ecosystem that transforms every rep into a TopRep.
Experience It Firsthand!
Get in Touch to Book a Demo