roleplay - RolePlay: A Guide to Immersive Experiences - AdamX
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Stop Generic Sales Training That Doesn’t Address Your Team’s Real Weaknesses

Our AI analyzes your actual sales calls to identify each rep’s specific challenges, then creates personalized practice scenarios where they can improve those exact skills in a judgment-free environment

Generic Sales

The Practice Gap: Generic Scenarios, Unique Rep Needs

Awkward Traditional Practice
Manager-rep role play is uncomfortable, inconsistent, and rarely happens

Unfocused AI Options
Generic AI scenarios offer too many practice choices, leaving reps confused about priorities

One-Size-Fits-All Training
Standardized scenarios assume all reps have identical challenges, ignoring individual weaknesses

Forced Busywork
Practice programs become mandatory checkboxes instead of meaningful skill development

The Practice Gap: Generic Scenarios, Unique Rep Needs

How Most Sales Teams Practice Today

The Awkward Role-Play Problem

Most sales teams either avoid role-play entirely (because it’s awkward with managers), use generic AI training that doesn’t match their specific challenges, or practice scenarios that have nothing to do with their actual buyer conversations and objections.

The Awkward Role-Play Problem

Manager role-play is uncomfortable and rarely happens consistently

Generic scenarios don’t address individual rep weaknesses

One-size-fits-all training ignores the specific objections your buyers actually raise

Practice becomes a checkbox exercise rather than targeted skill development

Result

Reps practice the wrong things, avoid practice altogether, or waste time on scenarios that don’t improve their real-world performance.

Introducing RolePlay: Personalized Scenarios Powered by Synthetic Buyers Trained to Think Like Your Customers

RolePlay generates Dynamic Scenarios based on your individual challenges and provides The Perfect Practice Partner that thinks, responds, and objects like your real buyers for authentic practice sessions

Sales Representatives

Practice specific weaknesses in a judgment-free environment

Sales Managers/Leaders

Scale coaching efforts with targeted practice scenarios

Sales Enablement

Create personalized training programs at scale

Managers
Representatives

Features

Top Rep provides 24/7 AI-powered coaching that scales personalized guidance across your entire team, 

eliminating coaching bottlenecks and accelerating performance improvements.

Personalized Practice Scenarios

AI creates scenarios based on your actual call weaknesses, not generic training

Realistic AI Conversations

Voice-based practice with AI that responds like your real buyers

Skill Improvement Tracking

See measurable progress in specific challenge areas with each practice session

Sales Person Act with the Roleplay

“This is probably the closest thing you can get to a real call and it’s going to benefit a lot of teams.”

– Josh Davis, Sales Manager at Buildkite

Josh Davis

From Insight to Practice to Results

Convert coaching recommendations into role play scenarios with one click

1

Identify Automatic
AI analyzes your calls to find specific improvement areas

2

Practice Unlimited
Engage in voice conversations targeting your weaknesses

3

Master Measurable
Track improvement and repeat until skills are strengthened

The Innovation That Makes This Possible

Synthetic Buyer Agents

  • Thinks like your customers
  • Learns from actual sales calls
  • Creates realistic practice scenarios

Real-Time Conversation AI

  • Natural voice conversations
  • Adapts to your responses
  • Realistic objections and questions

Scenario Generation Engine

  • Identifies your specific challenges
  • Targets exact weaknesses
  • Personalized practice focus
Innovation

Seamlessly Works With Your Existing Tools

avoma
Saleforce
Gong
ollil
Fathom
fireflies
zoom
Microsoft_Office_Teams
Google-Meet

Testimonials

It’s not feasible doing ongoing analysis by sampling and looking through Gong calls and trying to assign ratings manually. AdamX gives us a very good, quick way of tracking progress and measuring how much we’ve moved the needle.

Chuma Keswa

Revenue Transformation Lead at Trinet

Chuma Keswa

These golden moments are really helpful for people like me in enablement to see if people are being successful with customer calls. But the product team, like that’s a really great hook in because I know it’s hard for the product team and even the marketing team to get feedback from reps.

Nika Mamczak

Director of Revenue Enablement at Degreed

Nika Mamczak

What I love about this is that it gives us both a map and a compass.
What I love about this is that it gives us both a map and a compass. It enables us to see the entire journey while showing us exactly where we are. The competitive visibility alone is invaluable – we’ve never had access to insights like this before.

Jay Wampold

Chief Marketing Officer At Buildkite

Jay Wampold

That’s a very, very smart piece of tech.
That’s a very, very smart piece of tech. I can see very clearly it’s very quick if you’re getting questions at a board level or a C suite level, very quick to validate opinions. Independently validated.

Craig Chappell

Fraction CMO at Morae

Craig Chappell

That’s super useful.
That’s super useful. This is a much easier way to go through that, I think. When our new product marketing manager asked for examples of good and bad calls, AdamX TopRep view makes it so much simpler than manually searching through recordings.

Chris Larkins

VP of Sales At Buildkite

Chris Larkins

Frequently Asked Questions

How is this different from typical AI sales training tools?

Most tools give you random scenarios. RolePlay gives you the right ones — based on your own rep performance.

How realistic is the synthetic buyer?

It’s trained on your call data and buyer personas. It reacts like your actual customers.

Can we track improvement over time?

Yes. You’ll see individual rep growth, team-wide performance shifts, and skill-by-skill trends.

Experience It Firsthand!

Get in Touch to Book a Demo

Achieve 84% win rate by Topping the shortlist. Assess your buyer journey vs competitor with Synthetic buyer. Identify areas of weakness, Fix Them, and Win.