The Marketing Blind Spot: High Spend, Zero Visibility
Vanity Metrics Trap
Relying on surface-level data while losing deals to competitors who understand buyer needs
Competitor Blindness
Zero visibility into why prospects choose competitors over your solution
Misguided Optimization
Optimizing touchpoints without knowing their actual revenue impact
Budget Black Hole
Wasting marketing spend on activities that don’t move the needle
How Most Marketing Teams Do This Today
The Expensive
Guessing Game
Most marketing teams rely on expensive consultants who take months to deliver static reports, or they make gut-feel decisions based on vanity metrics like website traffic and social engagement. When they do competitive research, it’s manual, time-consuming, and immediately outdated.
Consultant reports are outdated before they’re delivered
Internal teams lack the buyer perspective to evaluate their own journey objectively
Manual competitive research misses the nuanced buyer experience
Vanity metrics don’t correlate with competitive wins and losses
Result
Marketing budgets get wasted on initiatives that feel productive but don’t actually help win deals against competitors.
“Very quick to validate opinions. Independently validated.”
– Craig Chappell, Fraction CMO at Morae
Introducing TopJourney: Synthetic Buyers That Show Where You’re Losing and Exactly What to Fix to Win
TopJourney eliminates marketing blind spots by deploying AI Synthetic Buyers trained on your ICP to analyze your complete buyer journey against competitors and pinpoint exactly what to fix for maximum revenue impact.
CMOs
Strategic decision-making and resource allocation
Product Marketing
Competitive positioning and messaging refinement
Sales Leaders
Optimize sales strategy based on buyer journey strengths and weaknesses
Features
Top Rep provides 24/7 AI-powered coaching that scales personalized guidance across your entire team,
eliminating coaching bottlenecks and accelerating performance improvements.
Complete Journey Audit
Maps and scores every touchpoint from Google search to final demo against competitors Visual: Interactive journey map with scored touchpoints
Competitive Comparison Dashboard
Side-by-side analysis showing exactly where competitors outperform you Visual: Split-screen comparison with clear win/lose indicators
Actionable Improvement Roadmap
Ranked recommendations based on revenue impact, not vanity metrics Visual: Prioritized list with implementation difficulty and expected impact
“ This would help me identify the gaps in the buyer journey immediately, which I think would be huge value.”
– Keith Fenner, CRO at Morae
How It Works
1
Setup 1 week
Configure your target personas and key competitors
2
Audit 4-6 weeks
AI analyzes your complete buyer journey vs competitors
3
Improve Ongoing
Implement ranked recommendations and measure results
The Innovation That Makes This Possible
Synthetic Buyer Agents
- Thinks like your customers
- Unbiased buyer perspective
- Reveals internal blind spots
Competitive Analysis Engine
- Real-time competitor benchmarking
- Revenue impact ranking
- Competition-aware marketing roadmap
Touchpoint Collection Engine
- Discovers every buyer touchpoint
- Analyzes competitor journeys
- Comprehensive coverage
Seamlessly Works With Your Existing Tools
Testimonials
I love this.
I love this. The tool is going to be extremely useful for us. It gives us a map and a compass – enabling us to see the journey but also tell us where we are. That alone provides tremendous value vis-a-vis competitors because we don’t really ever have this kind of visibility.
Chris Larkins
VP of Sales at Buildkite
What I love about this is that it gives us both a map and a compass.
What I love about this is that it gives us both a map and a compass. It enables us to see the entire journey while showing us exactly where we are. The competitive visibility alone is invaluable – we’ve never had access to insights like this before.
Jay Wampold
Chief Marketing Officer At Buildkite
This is awesome for revenue and marketing leaders.
This is awesome for revenue and marketing leaders. The insights into how we’re performing are incredibly valuable and exciting. It’s fascinating to see how buyers actually navigate their journey – the perspective is invaluable for both marketing and sales.
Eddie Medak
Chief Revenue Officer at Buildkite
I think this looks amazing.
I think this looks amazing. This would help me identify the gaps in the buyer journey immediately, which I think would be huge value for me to shortcut where I need to fix.
Keith Fenner
CRO at Morae
That’s a very, very smart piece of tech.
That’s a very, very smart piece of tech. I can see very clearly it’s very quick if you’re getting questions at a board level or a C suite level, very quick to validate opinions. Independently validated.
Craig Chappell
Fraction CMO at Morae
Frequently Asked Questions
How is this different from traditional analysis?
TopJourney simulates buyers at scale, updates in real-time, and shows why buyers actually choose competitors — not just what competitors say.
How long before I see value?
You’ll get actionable insights within 2 weeks. Full journey report in 4–6 weeks.
How many competitors can I track?
Typically 3–5 for optimal insight, but we support more on request. (Correct numbers)
What if we don’t have buyer persona clarity?
We’ll help you define this during onboarding — it’s part of the process.
Experience It Firsthand!
Get in Touch to Book a Demo
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