At AdamX, we empower businesses to continuously measure, refine, and optimize their Go-to-Market (GTM) engine against competitors, ensuring they secure the #1 spot on the buyer shortlist and achieve an 84% win rate.

Kerry is a thought leader in the design and optimization of B2B marketing processes, technologies and teams. As VP Principal Analyst at SiriusDecisions/ Forrester, Kerry launched numerous paradigm-shifting models and frameworks and spoke at dozens of industry events, including 4 SiriusDecisions and Forrester B2B Summit keynotes. Kerry’s research and thought leadership continues to catalyze the transformation of B2B marketing away from outdated practices to more modern and effective methods for detecting, capturing, and converting revenue opportunities. Kerry has a BA in psychology and journalism from Indiana University Bloomington and an MS in psychology from San Francisco State University. In addition to his work in B2B, Kerry has published works in both literary and social science research publications.

Joelle Kaufman brings over 25 years of revenue leadership experience to AdamX.com as a strategic advisor, having served as a five-time CMO and CRO across venture-backed B2B SaaS and AI companies. She created categories and built brands that led to multiple successful exits. At the same time, her teams consistently delivered exceptional results—growing revenues over 30% while reducing costs by 35% and tripling quality pipeline in under 12 months—all while maintaining the highest performance and lowest attrition rates across their organizations. As a Harvard MBA Baker Scholar (top 5%) and proud Michigan graduate, Joelle has been marketing, selling, and using AI since 1996, including negotiating what is believed to be the first 7-figure Internet AI deal in history.

Design leader with 20+ years of UX and product design experience across SaaS and enterprise platforms—driving growth through clarity, craft, and customer obsession. Passionate about AI and product strategy that delivers real business impact. Previously led design at BrightEdge, NVIDIA, and CliniOps, and advised several startups during their growth phase. GaTech and IIT Guwahati alum.

Noah Marks is an accomplished executive with a proven track record of architecting and scaling GTM operations for B2B SaaS enterprises. Currently the SVP & Head of Commercial Strategy & Operations at Diligent, his career spans pivotal leadership roles at industry leaders including Udemy, WalkMe, Okta and Salesforce, in addition to a prior life in investment banking and pre-SaaS technology. He received his BS from the University of Washington and his MBA from the University of Virginia Darden. Noah currently resides in Northern California with his wife, three kids and three dogs.

Varun Kohli is an award-winning Silicon Valley Go-To-Market leader, recognized as CMO of the Year and Cybersecurity Marketer of the Year. He has led 10 of 12 companies to successful IPOs or acquisitions, with ARR from under $1M to over $2B and outcomes between $100M and $10.7B. With 37,000+ hours in cybersecurity and AI security marketing, he pioneered Unified API Protection at Cequence and RiskOps at Feedzai. Holding degrees from IIT Guwahati, UC Riverside, and UC Berkeley, he’s been featured in WSJ, USA Today, NBC’s The TODAY Show, and CNBC.

A seasoned global business executive and fractional CMO with deep expertise in driving revenue growth and strategic transformation across the international tech landscape. With a career spanning high-growth scale-ups, SMBs and public trading enterprise-level organisations, Craig specialises in delivering commercially focused marketing and sales strategies that unlock sustainable value. Operating in both consultancy and fractional leadership capacities, Craig partners with businesses to architect and execute go-to-market plans, optimise customer acquisition, and accelerate revenue performance. His hands-on approach and strategic insight have consistently led to double-digit growth, improved operational efficiency, and enhanced brand equity in competitive global markets. A passionate advocate for innovation and agility, Craig thrives in roles where autonomy, strategic input, and cross-functional collaboration are key to driving both employee engagement and business success.