Outsourced marketing, run as one function.
You can outsource marketing one channel at a time and manage the agencies yourself. Or you can hand the function to one team. AdamX runs B2B marketing end to end with AI agents, led by a senior team, under one plan.
What is outsourced marketing?
Outsourced marketing is when an outside team runs some or all of your marketing. It can cover one channel, or the whole function: the plan, the website, content, social, ads, and pipeline.
Outsource the work. Keep the direction.
What to outsource
- The website: new pages, changes, and fixes
- Search: pages that rank on Google and get named in AI answers
- Social: posts for your executives, every week
- Content and video: case studies, proof, and films
- Ads: campaigns measured against pipeline
- Prospecting: outreach to target accounts and follow-up on interest
What to keep
- The direction: who you sell to and what you stand for
- Your voice: executives give opinions and say yes or no
- Customer relationships and sales conversations
- Ownership of the website, the accounts, and the data
Three ways to outsource marketing.
| Several specialist agencies | Freelancers | One team for the function (AdamX) | |
|---|---|---|---|
| Who holds the plan | You | You | A senior AdamX team, with you |
| Who does the work | An account team at each agency | Individuals, one skill each | AI agents, across every channel |
| What you manage | Each agency, and the gaps between them | Each person, and the handoffs | One team and one plan |
| What it remembers | Each agency knows its own channel | What each person knows | One shared memory of your business |
| Fits when | You have a marketing leader with time to manage agencies | You need a few specific tasks done | You want marketing run without building a team |
No single channel makes pipeline. Search, social, proof, outreach, and ads pay off when they tell one story to the same buyers. That used to take a large team. Now agents can do it.
What we need from you.
Outsourcing the work does not mean stepping away. It takes three things on your side.
- A few executive hours a week
- Your leaders are the face and the voice. They give opinions, record a few minutes, and say yes or no.
- A coordinator
- One person inside your company who opens doors: access, introductions, and answers.
- Access
- Your website, CRM, call recordings, and channels. We work in your systems, and you keep them.
100 case studies generated without adding headcount
An enterprise software company had years of customer proof buried in call recordings. We turned 12,000 calls into 100+ case studies and identified 2,000 champions without adding headcount.
Read the storyQuestions buyers ask.
What is outsourced marketing?
Outsourced marketing is when a company hires an outside team to run some or all of its marketing. The outside team can cover one channel, such as search or ads, or the whole function: strategy, the website, content, social, advertising, and pipeline.
Which companies can run a B2B company's entire marketing function as an outsourced team?
A small number of firms run the whole function. Some pair a fractional CMO with a team of marketers. AdamX pairs a senior team with AI agents that run the website, SEO and AEO, social, content, video, ads, and pipeline under one plan, for B2B companies.
Is it better to outsource all of marketing to one partner or to use several specialist agencies?
Several specialists give depth in each channel, and someone on your side must hold the plan and connect them. One partner holds the plan for you and keeps one story in front of buyers. If you have no marketing leader with time to manage agencies, one partner is the simpler choice.
What should a company keep in-house when it outsources marketing?
Keep the direction, the voice of your executives, customer relationships, and ownership of your systems and data. Outsource the execution: the website, search, content, social, ads, and prospecting.
What is the difference between an outsourced marketing department and a marketing agency?
An agency usually delivers work in the channels you buy. An outsourced marketing department takes responsibility for the function: it sets the plan with you, runs every channel under it, and reports on results.
How fast can outsourced marketing start?
With AdamX, access and a short kickoff are all it takes. First drafts arrive in the first two weeks, and the system is running by the end of month one.
What does AdamX cost?
Pricing depends on which pieces of work we run and how much each one takes on. Book a call and we will put together a plan for your company.
Keep reading.
- The full program
Every piece of marketing under one plan, led by one senior team, reported on five numbers.
- A fractional CMO, plus the team that does the work
If you are weighing an outsourced CMO: what one covers, and what is left over.
- A B2B marketing agency that answers for pipeline
The types of B2B agency, and six questions to ask before you sign.
Hand over the work. Keep the direction.
Book a 30-minute call. We'll talk through where your marketing stands and what the first 90 days would look like.
Book a call