Insights from the Buyer’s Lens
Actionable strategies for CMOs, CROs, and RevOps leaders to win more deals.
Neel Kamal
CEO AdamX
19 May, 2025
The Mystery of “That Rep”
At every company I’ve worked with, there’s always “That Rep.” You know who I’m talking about. The one who consistently…
Neel Kamal
CEO AdamX
19 Aug, 2024
Escaping the Intent Signal Trap: How Buyer Journeys Drive Real Results
In today’s fast-paced B2B SaaS environment, the pressure to capture every buying signal has led many go-to-market teams down a…
Neel Kamal
CEO AdamX
28 Jul, 2024
The Missing Link in Marketing: Penetration Testing
In today’s digital landscape, marketing teams are working harder than ever. They’re producing content at breakneck speeds, leveraging cutting-edge technologies,…
Neel Kamal
CEO AdamX
22 Jul, 2024
Becoming #1 in the Buyer’s Shortlist: The Most Important Metric in B2B SaaS
What is a Buyer’s Shortlist? For any problem a buyer is experiencing and seeking a solution for, there is a…
Neel Kamal
CEO AdamX
18 Jul, 2024
Mastering the Art of Sales Qualification and Discovery Calls
Sales qualification is a crucial step in the sales process that helps sales teams identify and prioritize prospects who are…
Neel Kamal
CEO AdamX
10 Jul, 2024
The Hidden Challenges of Perfecting The Sales Call
In the competitive world of sales, the first impression can make or break a deal. A well-structured, engaging, and informative…
Abhishek Gutgutia
CTO AdamX
10 Jul, 2024
The Power of Listicles: Boosting SEO and Buyer Decision-Making
In today’s fast-paced digital landscape, buyers are constantly seeking information to guide their purchasing decisions. They want to understand the…
Abhishek Gutgutia
CTO AdamX
09 Jul, 2024
How Vanity Metrics are Sabotaging Your Marketing
In today’s data-driven marketing landscape, teams are working harder than ever but often struggle to achieve the desired results. Why…
Neel Kamal
CEO AdamX
08 Jul, 2024
Optimizing the Cost of Sale: A Strategic Approach for SaaS Companies
Since the dawn of commerce, a fundamental principle has held true: the buyer ultimately bears the cost of sale. However,…
Abhishek Gutgutia
CTO AdamX
08 Jul, 2024
Free your content, Free your sales
The traditional practice of gating content is increasingly misaligned with the behavior of today’s buyers, who prefer to control their…
Abhishek Gutgutia
CTO AdamX
26 Jun, 2024
Why Marketing Needs a Dose of Software Testing Magic
Marketing teams are working harder than ever. They’re churning out blog posts, hosting webinars, chasing leads, and delivering on countless…
Neel Kamal
CEO AdamX
19 Jun, 2024
What is a Buyer Journey for B2B SaaS Companies?
The B2B Buyer Journey encompasses the steps that a buyer or a team of buyers takes during the purchase of…
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