Website/B2B Software

261 website changes shipped by chat

A B2B software company wanted its marketing team to change the website without waiting on developers. In five months, ten people shipped 261 changes by asking an agent in plain words.

This company's website was central to how it sold, but every change went through a queue. Marketing had more ideas than the web team could build, and small fixes waited behind big projects.

We moved the site into the company's own repository as code and gave the team the Website agent. Anyone with access asks for a change in plain words: a new page, a copy update, a form, a fix. The agent writes the code and sends a preview link. Nothing goes live until someone on the team approves it.

261

Changes shipped

10

People editing by chat

5 months

Without a web ticket queue

The team stopped filing tickets. Product marketing, demand generation, and leadership all ship their own changes, and the agent keeps every change inside the design system. The code stays the company's to keep.

Results

261

Website changes shipped

10

People editing by chat

5 months

In production

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