2,000 Champions.
100 Case Studies.
Zero Headcount.
How Leah scaled customer proof 100x with AdamX.
Get Similar ResultsCase studies generated in the time it took to create one
Champions identified across 500 customer accounts
Faster reference identification
Customer calls analyzed (100M words)
About Leah (formerly ContractPodAI)
A global leader in Agentic AI, recognized by Gartner as a CLM Visionary for five straight years.
The People Behind This Story
Before AdamX
The Challenges
The Voice of Customer Gap
Without direct customer access, Anna's team relied on fragmented, manual inputs—call recordings, interviews, third-party research—that didn't scale.
“One of the biggest challenges from a marketing perspective is not being out in the field and hearing the voice of the customer directly.”
— Anna Burke, CMO
The Reference Management Nightmare
References lived in outdated spreadsheets. Customer sentiment changed, people left, and when sales needed a reference, they couldn't find the right one fast enough.
“Without AdamX, the turnaround time for securing references was longer and full of more manual steps.”
— Deirdre Leone, CCO
The Case Study Bottleneck
The traditional process took months: scheduling calls that get canceled, waiting for approvals, writing it up, submitting for review—sometimes rejected after all that work.
“It has been an incredibly arduous process historically to get customer case studies.”
— Anna Burke, CMO
Why Not Just Hire a Customer Marketing Manager?
Leah considered it. The industry was creating this new role. But there were problems.
Going rate for Customer Marketing Manager
Even if they could afford it, finding experienced candidates in this new role is difficult.
Time spent cleaning up data
Without AdamX, any new hire would spend their first six months just cleaning up CRM data.
“In an ideal world we should have an individual running a voice of the customer program. We could not secure the budget for the role.”
Other tools like Influitive, Slap Five, and UserEvidence all depend on CRM data being clean and accurate. Same problem, different wrapper.
How AdamX Transformed Leah
AdamX gave Leah something no amount of headcount could provide: the ability to surface real-time customer intelligence from every conversation, without interrupting anyone's workflow.
Customer calls processed
Words analyzed
Accounts mapped
Historical data mined
By processing this massive corpus, AdamX built a complete intelligence layer across Leah's entire customer base—identifying champions, extracting positive sentiment, and generating customer proof at scale.
After AdamX
The Impact
References That Accelerate Revenue
AdamX replaces outdated spreadsheets with objective reference signals—positive sentiment, job title, industry—all extracted automatically.
“It has a direct revenue impact, which is quite impressive.”
— Deirdre Leone, CCO
Customer Proof Without Headcount
AdamX mined 12,000 calls, identified 2,000+ champions, and generated 100+ case studies automatically.
“We can now roll out 100 case studies in the time it used to take to produce one.”
— Anna Burke, CMO
Customer Insights on Autopilot
No more digging through call recordings. Intelligence surfaces automatically from every customer conversation.
“I get emails straight to my inbox showing what's working and what's hurting the sale.”
— Deirdre Leone, CCO
The Verdict
“It's a game changer. I will not work for a SaaS organization that does not have AdamX.”
For Leah, AdamX is now essential infrastructure. It delivers what no amount of budget could buy: real-time customer intelligence, a scalable reference program, and customer proof at a pace that matches their growth.
Customer names are published only after securing their approval. A team member reviews every story for complete transparency and to verify accuracy.
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