Audit your buyer journey. Find the trust gaps.
See exactly where competitors inspire more trust—and what it's costing you.
Buyers choose whoever inspires the most confidence. Where is your proof missing?
Trusted by:
Buyer Shortlist
235 points behind the leader. Where are you losing trust?
Why Buyers Choose Competitors Over You
Buyers Don't Trust You
Competitors have proof at every touchpoint. You have claims. Buyers notice.
Wrong Proof, Wrong Buyer
You have case studies—but not for their industry, size, or use case. Close doesn't count.
Competitors Show, You Tell
They lead with customer logos and results. You lead with features. Guess who wins.
The Question That Kills Deals
'Do you have customers like us?' Hesitation costs you the shortlist—and the deal.
B2B buyers are risk-averse. They choose the vendor that proves results with customer stories—not the one that just claims to be great.
Why You Can't Fix This Alone
You Can't See Your Own Gaps
You're too close. It takes an outside perspective to see what buyers actually experience.
Competitors Don't Share
You can't benchmark what you can't see. Their proof strategy is invisible to you.
No One Owns the Journey
Marketing owns the website. Sales owns decks. No one owns the full buyer experience.
No Framework for Trust
You've never had a methodology to systematically audit and score customer proof.
Your Customer Proof Audit Agent
TopJourney uses synthetic buyers to experience your journey exactly as real prospects do—then maps every customer proof touchpoint and compares you to competitors.
Customer Proof Inventory
Every testimonial, case study, and logo—mapped across your entire journey.
Proof Gap Analysis
Where proof is missing by industry, company size, and funnel stage.
Competitive Proof Benchmark
Side-by-side comparison of your proof vs. competitors.
"TopJourney revealed 14 touchpoints where competitors had customer proof and we had nothing. That explained everything."
Keith Fenner, CRO at Morae
What You Get With TopJourney
See Through Buyer Eyes
Experience every touchpoint the way prospects do—and see exactly where lack of customer proof creates doubt.
Competitive Trust Benchmark
See side-by-side where competitors inspire more buyer confidence with stronger proof—and where you can leapfrog them.
Prioritized Proof Roadmap
Get a ranked list of proof gaps to fill—by industry, segment, and funnel stage—so you know exactly what to create first.
Who Gets the Most From TopJourney
For leaders who suspect customer proof gaps are costing them deals—and want to know exactly where.
CMOs & Marketing Leaders
See where your proof is weak vs. competitors. Get a prioritized roadmap for case studies, testimonials, and G2 reviews that actually move pipeline.
Product Marketing
Understand which proof gaps are hurting specific segments. Know exactly what customer stories to create for each industry and use case.
Sales Leaders
Stop hearing 'we went with a competitor who had more references.' Know where buyer confidence is breaking down and what proof your reps need.
Leaders Who Discovered Their Proof Gaps
"We finally understood why prospects chose competitors over us"
TopJourney mapped out the proof gaps immediately. We had zero healthcare testimonials while our competitor had five case studies. That one insight explained why we kept losing healthcare deals.
Keith Fenner
CRO at Morae
"Customer proof is the real battleground – now we can see the whole field"
Every B2B deal comes down to trust. TopJourney showed us exactly where we were failing to build that trust with proof. Now we know what customer stories to create and where to put them.
Noah Marks
SVP of Revenue Operations and Strategy at Diligent
"It's a knife fight for trust – AdamX shows where competitors are winning"
TopJourney compared our proof against competitors touchpoint by touchpoint. We found 12 places where they had testimonials and we had nothing. That's 12 moments where we lost buyer confidence.
Doug Pullman
VP of Marketing at Fishbowl
How TopJourney Stands Apart
From Audit to Action in Weeks
TopJourney identifies the gaps. Champions fills them with customer proof generated from your real conversations.
Define your ICP and top competitors—we'll audit all buyer journeys.
AI maps every touchpoint and scores customer proof presence vs. competitors.
Get your proof gap report with prioritized recommendations for Champions to fill.
Everything You Need to Know About TopJourney
TopJourney audits your entire buyer journey—website, content, review sites, social presence—specifically for customer proof. We look at testimonials, case studies, logos, G2 reviews, LinkedIn posts, and any other trust signals. Then we benchmark you against competitors.
TopJourney diagnoses WHERE you're missing customer proof. Champions generates the proof to fill those gaps. Together they create a complete system: audit your journey, identify gaps, then systematically create the testimonials, case studies, and proof assets you need.
You'll get your full proof gap analysis in 2-3 weeks. The report prioritizes gaps by business impact, so you can start filling the most critical ones immediately with Champions.
We typically benchmark against 2-4 competitors for optimal insight. More competitors provide broader context but can dilute focus. We help you choose the right competitors based on your market.
Great! TopJourney doesn't just count your proof—it evaluates findability (can buyers discover it?), relevance (does it match what buyers need?), and competitive positioning (how does it compare?). Most companies find their existing proof is harder to find and less comprehensive than they thought.