Why Reps Fail to Build Trust
Reps Don't Use Proof
Your reps mention features, not customer success stories. Buyers want to hear about others like them—but your team doesn't have proof at their fingertips.
Wrong Proof, Wrong Time
Reps share case studies that don't match the buyer's industry or use case. Irrelevant proof is worse than no proof—it signals you don't understand them.
Coaching Happens Too Late
By the time a manager reviews a call, the rep has already repeated the same proof gaps in 10+ conversations.
No Proof Metrics
You track talk time and next steps, but not whether reps used customer proof effectively. You can't improve what you don't measure.
Why Traditional Coaching Falls Short
Manual Call Review
Most managers review ~10% of calls. Proof usage patterns go completely undetected across the team.
Generic Coaching
Coaching focuses on objection handling and discovery—not on whether reps are building trust with customer stories.
Your Customer Proof Coach for Sales Calls
TopRep analyzes every call through your buyer's lens—revealing where customer proof was needed, missing, or misused, with coaching clips for every rep.
Call-Level Scoring & Analysis
Transform every sales conversation into actionable coaching moments with comprehensive scoring and detailed performance insights.
Rep-Level Performance Insights
Surface individual rep patterns and behaviors over time to deliver personalized coaching that accelerates skill development.
Team-Level Pattern Analysis
Identify recurring team behaviors and missed opportunities to accelerate improvement cycles across your organization.
"This is music to my ears – solves my biggest frustration with Gong! Every manager would benefit tremendously."
Eric Lossbroek, Chief Revenue Officer at Degreed
How TopRep Improves Proof Usage
Pattern Analysis
AI reveals which proof points work best for each buyer segment—and which reps use them consistently.
Proof-Based Call Scoring
Every call scored on trust-building effectiveness. Clips highlight exactly where proof was needed.
Progress Tracking
Track rep improvement in proof usage over time—see before/after metrics tied to win rates.
Who TopRep Is Built For
TopRep helps every level of your sales org use customer proof more effectively—reps, managers, and enablement.
Sales Reps
Get coaching on exactly when to use testimonials, case studies, and references. See clips of proof moments from top performers.
Sales Managers
Coach at scale with automated analysis of 100% of calls. Identify which reps need more customer stories and track improvement.
Enablement & Operations
Stack rank reps by proof usage. Measure whether enablement training on customer stories is actually working in the field.
Leaders Who Improved Proof Usage
"TopRep finds patterns organically without us telling it what to look for!"
What we've been doing is taking call summaries and running them through ChatGPT to summarize pain points. AdamX does this organically and finds patterns without us telling it what to look for – that's extremely powerful.
Doug Pullman
VP of Marketing at Fishbowl
"This is music to my ears – solves my biggest frustration with Gong!"
Look, honestly, this is music to my ears. One of my biggest frustrations has been I don't have time to do all these Gong recordings. This is really helpful. Every manager would benefit tremendously from this.
Eric Lossbroek
Chief Revenue Officer at Degreed
"AdamX delivers what I've been asking vendors for years!"
Since we've been recording calls, what I've asked every vendor is tell me who my best rep is, tell me what the best call looks like. Because I've listened to really bad calls and the customer still buys.
Noah Marks
SVP of Revenue Operations at Diligent
"Nobody has time to listen to calls – AdamX identifies team-wide issues!"
Nobody has time to listen to calls. The tool makes it easy to identify team-wide issues versus individual rep issues. When everyone has the same problem, it's a program thing we need to fix together.
Michael Thome
SVP Sales at ContractPodAI
Beyond Transcripts: How TopRep Sets a New Standard
Others report the past. TopRep shows what proof to use—and how to win the next deal.
Integrations
Works Seamlessly With Your Stack
Everything You Need to Know About TopRep
Yes—TopRep complements them. Gong records and transcribes. TopRep analyzes specifically for customer proof usage and trust-building moments. We're the coach who watches the game tape and improves your reps.
TopRep reveals WHERE reps need customer proof during calls. Champions generates the proof artifacts (testimonials, case studies, talking points) so reps have the right stories ready for every buyer.
Reps trust results. When they see specific video clips of what's working and what isn't—with proof-based recommendations—adoption follows naturally.
Most teams see improved coaching conversations within the first week. Measurable win rate improvements typically appear within 30-60 days as reps start using proof more effectively.
We're GDPR and CCPA compliant with enterprise-grade security. Your call data stays encrypted and is only used to generate your specific coaching insights.