The Call Recording Dilemma: Abundant Data, Absent Coaching
Mountains of Recordings
Call recording systems capture data but leave you with hours of content to review
Manual Pattern Hunting
Manually searching for coaching moments is time-consuming, with critical patterns remaining hidden
Mixed Feedback
Subjective evaluation processes lead to inconsistent coaching
Multiplying Coaching Needs
Inability to deliver personalized coaching as teams grow and individual needs diversify
Missing Practice
Gap between identifying improvement areas and providing practice opportunities
How Most Sales Managers Do This Today
The Manual Analysis Nightmare
Most sales managers either listen to hours of call recordings manually (and burn out) or rely on subjective gut feelings about what reps need to improve. When they do provide coaching, it’s based on personal opinion rather than systematic analysis of what actually works.
Managers can’t possibly listen to every call and spot patterns
Subjective feedback varies wildly between managers
Coaching focuses on style preferences rather than buyer impact
Critical patterns get missed because humans can’t process volume at scale
Result
Coaching becomes inconsistent, time-consuming, and often misses the patterns that matter most for closing deals.
Introducing Top Rep: Your Synthetic Sales Coach
Top Rep provides 24/7 AI-powered coaching that scales personalized guidance across your entire team, eliminating coaching bottlenecks and accelerating performance improvements.
Sales Managers/Leaders
Scale coaching efforts and optimize team performance
Sales Representatives
Access self-directed improvement and ongoing development
Revenue Operations
Gain visibility into sales function performance and trends
Features
Top Rep provides 24/7 AI-powered coaching that scales personalized guidance across your entire team,
eliminating coaching bottlenecks and accelerating performance improvements.
Automatic Call Analysis
AI identifies what’s working and what isn’t for each rep across all calls Visual: Dashboard showing rep performance patterns and coaching opportunities
Video Evidence Clips
30-90 second clips of actual call moments that need improvement or celebration Visual: Gallery of clips with coaching annotations
Performance Improvement Tracking
Measure if coaching is actually improving call performance and win rates Visual: Before/after metrics showing rep improvement over time
“AdamX identifies and clips the moments that matter so I can focus my coaching where it counts.”
– Josh Davis, Sales Manager at Buildkite
How It Works
Convert coaching recommendations into role play scenarios with one click
1
Connect Same day setup
Link your call recording system
2
Analyze Within 2 weeks
AI reviews calls and identifies coaching opportunities
3
Coach Ongoing
Use video evidence and insights to improve rep performance
The Innovation That Makes This Possible
Synthetic Buyer Agents
- Thinks like your customers
- Spots manager blind spots
- Objective coaching feedback
Pattern Recognition AI
- Analyzes thousands of calls
- Top performer insights
- Coaching consistency at scale
Clip Extraction Engine
- 30-90 second coaching clips
- No manual call review
- Revenue-focused moments
Seamlessly Works With Your Existing Tools
Testimonials
The potential is limitless.
The potential is limitless. I’m very excited about this – it’s one of the coolest things I’ve seen that has so much value for addressing our biggest challenges with pipeline and enablement.
Noah Marks
SVP of Revenue Operations and Strategy at Diligent
It’s not feasible doing ongoing analysis by sampling and looking through Gong calls and trying to assign ratings manually. AdamX gives us a very good, quick way of tracking progress and measuring how much we’ve moved the needle.
Chuma Keswa
Revenue Transformation Lead at Trinet
These golden moments are really helpful for people like me in enablement to see if people are being successful with customer calls. But the product team, like that’s a really great hook in because I know it’s hard for the product team and even the marketing team to get feedback from reps.
Nika Mamczak
Director of Revenue Enablement at Degreed
I love this.
I love this. The tool is going to be extremely useful for us. It gives us a map and a compass – enabling us to see the journey but also tell us where we are. That alone provides tremendous value vis-a-vis competitors because we don’t really ever have this kind of visibility.
Chris Larkins
VP of Sales at Buildkite
This is one of the best thing for sales managers and leaders because nobody has time to listen to calls.
Michael Thome
SVP Sales At ContractPodAI
This is very, very valuable.
This is very, very valuable. I think it’s the aggregation of that data that supports the feedback from voice of the customer to product that as we are developing our products, it would be very valuable.
Deirdre Leone
Chief Customer Officer At ContractPodAI
Frequently Asked Questions
Do we still need Gong/Chorus?
Yes, but TopRep gives you what they can't – buyer-centric analysis and actionable coaching moments. We complement each other: call recording systems provide the game tape, AdamX is the coach who watches it and improves your reps.
Will my reps trust AI coaching?
Reps trust results, not sources. When they see specific video clips of what's working and what isn't, plus realistic practice scenarios, adoption follows naturally.
How long before I see a performance lift?
Most teams see improved coaching conversations within the first week. Measurable conversion rate improvements typically appear within 30-60 days.
How secure is our data?
We're GDPR and CCPA compliant with enterprise-grade security. Your call data stays encrypted and is only used to generate your specific coaching insights.
Does this work with Zoom/Meet?
Yes, TopRep integrates with all major call recording systems including Zoom, Google Meet, Gong, Grain, and Avoma.
Experience It Firsthand!
Get in Touch to Book a Demo
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