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Product Marketing

Competitive Proof That Wins Deals

See where competitors beat you on proof. Fill the gaps before they cost you deals.

The PMM Proof Problem

You're fighting a battle you can't see.

Blind to Proof Gaps

You don't know where buyers lose confidence. Deals go dark and you never learn why.

Competitors Outshine You

They have 50 case studies and 500 G2 reviews. You have 5 aging testimonials.

Can't Validate Claims

Marketing makes promises. Sales can't back them up. Buyers sense the gap.

How AdamX Helps

Full visibility into your proof position vs. the competition.

20+
touchpoints analyzed

Buyer Journey Audit

See exactly where proof is missing across your entire buyer journey—search, website, sales process, and post-sale.

3-5
competitors tracked

Competitive Benchmarking

How does your proof stack up vs. direct competitors? See gaps and opportunities at every stage.

ROI
ranked actions

Priority Matrix

Know which proof gaps to fix first based on revenue impact and effort. Stop guessing, start prioritizing.

Days
not months

Launch-Ready Proof

Generate case studies and testimonials for product launches, new verticals, and competitive positioning.

What You'll Achieve

Know exactly where you're losing to competitors on proof
Launch new products with customer validation from day one
Back up every positioning claim with real customer evidence
Arm sales with proof that addresses specific objections
Stay ahead of competitors in the proof arms race

PMM Use Cases

Product Launch

Generate customer validation before launch. Hit the market with proof, not promises.

New Vertical Entry

Build industry-specific proof for healthcare, finance, or any new market you're entering.

Competitive Positioning

Know exactly where you win and lose vs. each competitor. Adjust messaging accordingly.

Analyst Relations

Arm analyst briefings with fresh, quantified customer success stories.

See Your Position

Know Where You Stand

Get a free competitive proof audit. See exactly where you're winning and losing.