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Playbook

The Hidden Champions Playbook

How to Identify and Activate Customer Advocates

9 Pages
3.5 MB
January 10, 2026
View / Download PDF

About this Resource

A step-by-step guide to finding your best customer advocates hiding in your call recordings. Learn how to identify champions, extract their stories, and activate them for references, reviews, and case studies.

What you'll learn:

  • Identify the 7 signals that reveal hidden champions in your calls
  • Use AI prompts to analyze calls and score customer advocacy
  • Build a prioritized list of customers ready to advocate
  • Create personalized outreach that converts advocates to action
  • Establish a sustainable system for continuous champion discovery

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