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The Proof Coverage Model

Quantifying the ROI of Customer Proof Investment

14 Pages
4.2 MB
December 7, 2025
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About this Resource

Discover the direct correlation between customer proof coverage and revenue performance. This data-driven framework reveals how every 10% increase in proof coverage can drive 2% higher win rates—and provides a clear methodology for calculating your proof ROI.

What you'll learn:

  • The Proof Coverage Formula: quantifying proof-to-revenue impact
  • How 10% more coverage translates to 2% higher win rates
  • Calculating the revenue value of your proof investments
  • Identifying high-impact coverage gaps in your proof portfolio
  • Building a systematic approach to proof generation and deployment

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