RolePlay

AdamX is a platform that helps companies become the top vendor on their buyers’ shortlists by leveraging AI-powered synthetic buyers to analyze and optimize the entire buyer journey. Our technology provides critical insights into how your company compares to competitors at every stage, enabling you to enhance your go-to-market strategy and outperform in the sales process.

A synthetic buyer is an AI model trained to think and act like your ideal customer. It simulates the entire buyer journey—from initial research to the final purchase decision—by interacting with your company’s touchpoints (website, marketing materials, sales calls) and those of your competitors. It provides detailed feedback and scoring at each stage, mimicking real customer behavior and sentiment. This allows you to see how your product compares in a competitive landscape through the lens of an actual buyer.

Synthetic buyers are trained using a combination of publicly available information, data you provide, and advanced AI technology. We begin with a brief intake interview to understand your target personas and business context. Using this information alongside extensive market data, we create a synthetic buyer that accurately represents your ideal customer. If available, we can further refine the model using your company’s call recordings and other proprietary data. The synthetic buyer is tailored to your specific industry, target personas, and competitive environment, using real-world data and interactions to enhance the accuracy of its journey assessment.

The Top Journey is a key feature of AdamX that analyzes your entire buyer journey against your competitors. Using synthetic buyers, it interacts with all touchpoints in the buying process—from initial Google searches to final sales calls—and provides a comprehensive score for your company and your competitors. It delivers detailed insights into strengths and weaknesses at each stage, enabling you to optimize your go-to-market strategy and make data-driven decisions to improve your positioning.

The Top Rep feature focuses on enhancing sales call performance. It uses synthetic buyers to analyze sales calls, provide detailed feedback, and offer solutions for improvement. The feature can review recorded calls to identify performance patterns and even conduct role-play sessions with your sales reps, helping them consistently refine their approach and close more deals.

While tools like Gong and Chorus (now Zoominfo) offer valuable insights, AdamX provides a unique buyer-centric approach. We train synthetic buyers on your entire buyer journey data, including competitor interactions—areas these tools don’t cover. Our synthetic buyers analyze calls and touchpoints from the buyer’s perspective, rather than just providing mechanical metrics. Additionally, we offer actionable solutions and role-play opportunities, allowing your team to engage directly with synthetic buyers to refine their skills. This holistic approach enables you to optimize your strategy based on comprehensive buyer insights, setting AdamX apart from other sales intelligence tools.

AdamX is committed to data privacy and confidentiality. We only use publicly available information and data that you explicitly share with us. For competitive analysis, we share observations and scores only if the information has not been marked as private or proprietary. We comply with all relevant data protection regulations, including CCPA and GDPR, and can adjust our approach to meet your specific privacy requirements.

Our synthetic buyers are highly accurate, typically achieving 90–95% effectiveness in mimicking real buyer behavior. This high level of accuracy is due to our sophisticated AI models and comprehensive training process. We continuously refine our models based on real-world outcomes and feedback, ensuring they remain highly effective at simulating real buyer behavior as they are exposed to more data from your interactions.

By using AdamX, companies can significantly improve their position on buyer shortlists, potentially becoming the top choice for more prospects. This often translates into higher win rates, as being the top choice correlates with winning deals 84% of the time. You’ll gain deep insights into your competitive positioning, identify weak points in your buyer journey, and enhance sales call performance, leading to more effective go-to-market strategies and increased revenue.

Implementing AdamX requires minimal time and effort from your team. The initial setup involves a 30–60-minute intake interview with key stakeholders. If you opt to integrate with your call recording system, we handle all technical aspects. The ongoing time investment is flexible—you can decide how deeply to engage with the insights and role-play opportunities we provide. Many companies find that the time saved through streamlined sales processes and improved win rates far outweighs the initial implementation effort.

AdamX leverages AI to gauge buyer sentiment at each stage of the journey, providing feedback on key areas such as messaging, demo performance, and overall buyer engagement. By scoring sentiment, we help you identify areas for improvement and understand how effectively your reps are connecting with buyers.