See Where You're Losing Buyers
TopJourney audits your complete buyer journey and reveals exactly where missing customer proof is costing you deals.
You're Losing Deals You Don't Know About
Most companies have 10-20 critical proof gaps in their buyer journey. Buyers hit these gaps, lose confidence, and quietly move to competitors—never telling you why.
of deals lost due to "no decision" have hidden proof gaps
more touchpoints where proof is missing vs. where it exists
of buyer journey is complete before they talk to sales
What We Audit
A comprehensive examination of every touchpoint in your buyer journey.
Search & Discovery
What do buyers find when they Google you? How does your proof compare in search results?
Website Experience
What proof exists on your site vs. competitors? Where do visitors drop off due to missing validation?
Content & Resources
Do your case studies answer buyer questions? Are testimonials specific or generic?
Sales Process
What proof gaps do reps face in deals? Where do they lack ammunition against competitors?
Competitive Positioning
Where does competition outshine you on proof? What claims can't you substantiate?
Stage-by-Stage Analysis
Proof gaps at Awareness, Consideration, Decision, and Post-Sale stages.
What Your Audit Looks Like
Visual insights that make proof gaps impossible to ignore.
Proof Coverage Matrix
Gap analysis by persona and buyer journey stage
4 Critical Gaps Detected
CFO/Finance and Legal personas have zero proof in Consideration and Evaluation stages. This is likely causing deals to stall in committee reviews.
Competitive Proof Benchmark
Share of voice by buyer journey stage
42 Assets Detected
58 Assets Detected
31 Assets Detected
Recommendation
Competitor A dominates the Evaluation stage with technical case studies. Generate 3 technical one-pagers to reclaim share of voice.
What You'll Receive
Actionable insights, not just a list of problems.
Proof Gap Report
Visual map of every point in your buyer journey where customer proof is missing or weak.
Competitive Benchmark
How your proof stacks up against 2-3 direct competitors across key buyer touchpoints.
Priority Matrix
Ranked list of which gaps to fix first based on revenue impact and effort required.
Action Plan
Specific proof assets to create with templates and recommendations for each.
See TopJourney in Action
Get a personalized walkthrough and see how TopJourney can transform your buyer journey.